Comfort Make-A-Wish – Giving Hope a Face and Voice
Brand Identity · Logo Design · Web Design · Creative Direction
Overview
Comfort Make-A-Wish (CMW) is a humanitarian nonprofit dedicated to restoring hope and opportunity in underserved communities through education, healthcare, and empowerment. When they approached me, they had no existing brand or digital presence — just a powerful mission.
I led the creation of their identity from the ground up: designing the logo, establishing a cohesive visual direction, and building a website that brings their mission to life. More than a design project, this was about transforming a heartfelt mission into a visual identity that could connect, inspire, and grow with the organization.
The Challenge
With no existing brand or website, our challenge was twofold:
1. Create a visual identity that conveys hope, unity, and empowerment
2. Design a website that makes it easy for supporters to connect, donate, or get involved
The solution had to feel both personal and professional, scalable for growth, and emotionally resonant across audiences — from donors to volunteers.
Our Approach
We developed a brand identity rooted in symbolism and accessibility. The logo features a rising sun and an abstract human figure, representing hope, outreach, and empowerment. Enclosed in a circle, the mark reinforces CMW’s commitment to community and unity.
I co-created this visual identity with a designer collaborator, finalizing the logo while defining the full design system:
1. A warm and vibrant color palette.
2. Friendly and readable typography (Bw Modelica)
3. Symbolic patterns and simplified shapes for graphic cohesion
This foundation guided the design of the website at comfortmakeawish.org, built for clarity, trust, and engagement. I created custom page layouts, mobile-responsive designs, and clear pathways for action.
Deliverables
1. Logo Design (Concept, Construction, and Variations)
2. Visual Identity System (Color, Typography, Pattern, Logo Rationale)
3. Website Design (Home, About, Leadership, Projects, Donate, Contact)
4. Responsive UI Layouts
5. Brand Style Guide & Digital Assets
Impact
The Comfort Make-A-Wish brand launched with a strong, recognizable identity and a complete web presence — allowing them to confidently reach donors, tell their story, and expand their mission. Their new digital platform reflects the warmth, unity, and impact of their work — helping them serve more communities with compassion and clarity.
